STUDENT RECRUITMENT AND PARENT INVOLVEMENT
An ongoing, strong public relations campaign is a critical component to support the success and sustainability of your dual language immersion (DLI) program. As district and site administrators and staff become more knowledgeable about dual immersion education, their ability to support the strengthening and improvement of the program increases. The program also needs a lot of positive public relations opportunities to get the message about its benefits and to draw more students to the program to support recruitment to sustain it.