STUDENT RECRUITMENT

An ongoing, strong public relations and recruitment campaign is a critical component to support student participation in dual language immersion (DLI) programs to ensure the programs’ success and sustainability.

Each year, a new cohort of students for the program must be recruited.
Keep the public relations campaign going strong, updating information on the DLI program as it becomes available
- Take DLI promotional materials to locations where parents and students who may be interested in a DLI program might frequent
  - Grocery stores
  - Laudromats
  - Daycare centers
  - Preschools (public, private)
  - Community centers
  - Local sports programs, such as
    - Soccer
    - Baseball
    - Basketball
    - Swimming
    - Dance
    - Karate
  - Local universities and community colleges
  - Chambers of commerce
  - Realtors
  - Local service clubs (Kiwanis, Rotary, etc.)
  - Dental offices
  - Pediatrician offices
  - Churches, synagogues, temples
  - Other community events where parents may gather
Monitor DLI program enrollment for each upcoming year to assure a minimum of 33% of each linguistic group in each class, and focus recruiting on any linguistic group with lower enrollment percentages
Continue building and supporting the school-wide bilingual and bicultural environment
- Campus signs should be in both English and the target language.
- Office personnel should be bilingual (English and the target language)
  - Should know the DLI program well enough to answer questions that parents may have when considering enrolling their children in the program.
- Promote field trips for students in the program to learn about the target language culture
- Encourage students to use the target language outside the classroom
Schedule school tours after the first three months of the DLI program for prospective parents to visit classrooms and observe instruction in the school-wide bilingual and bicultural environment